Miffy, everyone’s favourite little rabbit.

Miffy was ‘born’ in 1955. While on holiday in Egmond aan Zee, Dick Bruna would tell his eldest son, Sierk, bedtime stories about a little, white bunny, who scampered around the garden of their holiday home. This bunny became the inspiration for Miffy. Her appearance changed several times over the years, until in 2003 she become the Miffy that we know and love today.

Did you know that the name Miffy doesn’t have any special meaning, but it is easy to pronounce in all languages? Prior to this, she was called different names in various languages, but since 1996 she is simply known as Miffy everywhere outside her home country of the Netherlands.

Miffy is instantly recognisable and has stood the test of time. She now comes in various adorable styles – sure to bring a smile to any child’s face, young or even us older ones!


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