Soft Toys

Soft toys play a huge part in any child’s life – they provide a ‘best-friend’ companion, they can be of great comfort to a youngster or they can even teach a child how to nurture and care for someone else. Of course, they are also great fun and super-cute to look at as well!

Here you will find a variety of beautifully made and adorable soft toys, each with their own unique and lovable personalities. Your only problem will be restricting yourself to just one…

  • Keep Miffy with you at all times with this gorgeous keyring. Either use as an attractive accessory to a bag, or attach to your keys to make them easier to find! There is a Miffy soft toy also in Beige corduroy to match if you wanted to keep one at home! Size: 10cm Colour: Beige
  • By Threadbear Design This gorgeous comforter blanket is perfect for a newborn baby. The blanket itself has a super soft knit on one side, and then a linen panel on the underside, with a pom pom in each corner. Its been specially designed to gently introduce touch senses and development with babies. This item is frequently bought with the matching rattles, bunny or gift set. Suitable from: Birth Size: 42cm
  • By Threadbear Design This gorgeous comforter blanket is perfect for a newborn baby. The blanket itself has a super soft knit on one side, and then a linen panel on the underside, with a pom pom in each corner. Its been specially designed to gently introduce touch senses and development with babies. This item is frequently bought with the matching rattles, bunny or gift set. Suitable from: Birth Size: 42cm
  • By Threadbear Design Meet Marty, our beautiful rag doll! This pretty doll is made from hand picked fabrics to make her the most unique she can be, she is high quality, robust and unique. She wears a little floral dress with an attached pink knitted cardigan, all of which is removable. Also available to purchase separately are Marty’s best friends Amelie and Alma (shown in images). Suitable from: 3 years Size: 13 x 11 x 35cm
  • By Egmont Toys Meet Charles, the lion who is absolutely adorable. He is very soft and squidgy,  and has a fluffy mane and tail.  His smile is enough to make your heart melt, and best of all, he loves a cuddle! Suitable from: Birth Size: 30cm
  • By Egmont Toys Meet Lucien, who has to be one of the cutest little hedgehogs in the world of soft toys (the real things are marginally cuter!). He's looking for his forever home, and unlike the real thing, he doesn't need to hibernate, so he can be played with and cuddled all year round. Suitable from: Birth Size: 21cm
  • By Egmont Toys Your little one can keep all of their treasures and money to hand with this gorgeous dog handbag. When closed, it's kept secure with a magnetic lock which is hidden within the fabric. It's so cute, and will certainly make any child feel all grown up! Suitable from: 3 years Size: 21cm x 19cm x 5cm
  • By Egmont Toys Meet Eustache, a very sweet little bear who takes special care of his baby. The baby can be removed when it wants to play, or when dad needs a rest! An adorable little dadda and baby set who are very excited to go to their new home. Suitable from: Birth Size: 15cm x 15cm x 12cm
  • By Egmont Toys Meet Camelia, a very sweet little mouse who takes special care of her baby. The baby can be removed when it wants to play, or when mum needs a rest! An adorable little mamma and baby set who are very excited to go to their new home. Suitable from: Birth Size: 15cm x 15cm x 12cm  
  • Juliette

    £24.95
    By Egmont Toys Juliette is a gorgeous, vintage inspired bear who is looking for her forever home. Made from cotton, she is very soft and can't wait for cuddle up with her new friend. Juliette comes boxed, making her a lovely gift to give, Suitable from: Birth Size: H34cm
  • Lola Dog

    £16.95
    By Egmont Toys Meet one of our favourites, our much loved Scottish Terrier ‘Lola’, who is sure to become a loyal companion to any child and will join them on all sorts of exciting adventures. Lola’s fur is not only super soft, but she’s clearly been to the poodle parlour as her coat is sporting a very chic clipped look. She would make the perfect gift for any young child and looks forward to many walkies with them. Also available to purchase separately is her best friend Walter a black Scottie dog, a comfortable bed and dog carrier. Suitable from: Birth Size: 21cm x 10cm x 18cm
  • By Egmont Toys Meet Spotty, a very traditional-looking and possibly the most adorable and friendliest dalmation in the world. Such a loyal companion, he will follow you everywhere or will just be happy standing by your side. With his cute and very appealing face, soft cuddly body and his red collar, who wouldn’t want to give this little doggy a home? Woof woof! Make Spotty feel more comfortable with a wicker bed for him, and take him with you wherever you go in a wicker carrier (both sold separately). Suitable from: Birth Size: 24cm
  • By Egmont Toys Meet Spotty, a very traditional-looking and possibly the most adorable and friendliest dalmation in the world. Such a loyal companion, he will follow you everywhere or will just be happy standing by your side. With his cute and very appealing face, soft cuddly body and his red collar, who wouldn’t want to give this little doggy a home? Woof woof! Make Spotty feel more comfortable with a wicker bed for him, and take him with you wherever you go in a wicker carrier (both sold separately). Suitable from: Birth Size: 15cm
  • By Rainbow Designs Yawn! Bagpuss is feeling very sleepy. This beautiful toy is inspired by everyone's favourite pink stripy cat, made famous in his own children's TV show from the 1970's. Squeeze his cuddly head and Bagpuss makes his trademark yawning noise, while his soft body is great for snuggling up to. Suitable from: Birth Size: D 18cm x W 44cm x H 22cm
  • We absolutely love Miffy and are huge fans of this adorable bunny – well, who isn’t? This tiny Miffy is said to bring luck and good fortune to its owner. It's like a small four-leaf clover, bringing happiness and joy wherever it goes. This Lucky Charm also comes in a gift box, so it makes a great little gift to give! Suitable from: Birth Size: H 10cm
  • We absolutely love Miffy and are huge fans of this adorable bunny – well, who isn’t? This tiny Miffy is said to bring luck and good fortune to its owner. It's like a small four-leaf clover, bringing happiness and joy wherever it goes. This Lucky Charm also comes in a gift box, so it makes a great little gift to give! Suitable from: Birth Size: H 10cm
  • We absolutely love Miffy and are huge fans of this adorable bunny – well, who isn’t? So snuggle up with this cutest, cuddliest of all toys which comes in a super-soft velvety plush. She’s all dressed ready for the ballet in her leotard, tutu, ballerina shoes and a matching bow on her head. Miffy stands independently and measures 24cm tall. Suitable from: Birth Size: H 24cm
  • We absolutely love Miffy and are huge fans of this adorable bunny – well, who isn’t? So snuggle up with this cutest, cuddliest of all toys which comes in a super-soft velvety plush. She's all dressed ready for the circus in her two tone clown outfit with frill collar, matching hat and soft pompoms. Miffy stands independently and measures 24cm tall. Suitable from: Birth Size: H 24cm
  • By Egmont Toys New this season is the gorgeous Gus Bear. Standing on all four paws, he is a very friendly and playful bear looking for his new, forever home – can you help him? There are three bears in the collection including his family members, Gus Bear Large and Medium (as shown in images). And what goes with the three bears? Goldilocks that’s who, and also available to purchase separately is a wonderful multilayered puzzle featuring the four of them, and a wooden Goldilocks and the three bears set (see linked products). Suitable from: Birth Size: 15cm  
  • By Egmont Toys New this season is the gorgeous Gus Bear. Standing on all four paws, he is a very friendly and playful bear looking for his new, forever home – can you help him? There are three bears in the collection including his family members, Gus Bear Large and Small (as shown in images). And what goes with the three bears? Goldilocks that’s who, and also available to purchase separately is a wonderful multilayered puzzle featuring the four of them, and a wooden Goldilocks and the three bears set (see linked products). Suitable from: Birth Size: 20cm
  • Meet little Sidonie Rabbit, who is just adorable. Made from 100% cotton, she is super soft to touch and a very cute bunny to look at - a lovely companion for your little one to snuggle up with. There are lots of other lovely Rabbit family items – see items below this product. Suitable from: Birth Size: 21cm
  • New~ Say hello to the gorgeous Sidonie Rabbit. Made from 100% cotton, she is super soft and looks so pretty in her pink outfit and little gold strappy shoes. She comes in a presentation box, and is keen to find a new burrow to live it! There are lots of other lovely Rabbit family items, including a carry cot for her - see items below this product. Suitable from: Birth Size: 34X17X9 CM
  • By Egmont Toys New this season is Henry Horse, who is sure to 'stirrup' lots of excitement with your little one when they see him. If your child wanted their own horse, now they can (and at a fraction of the cost of a real one!), with this super soft toy with his fluffy tail and mane. Also available to purchase separately is Henry's big brother 'Henry Horse Large' (as shown in image). Suitable from: Birth Size: Height 17cm
  • By Egmont Toys New this season is Henry Horse, who is sure to 'stirrup' lots of excitement with your little one when they see him. If your child wanted their own horse, now they can (and at a fraction of the cost of a real one!), with this super soft toy with his fluffy tail and mane. Also available to purchase separately is Henry's little brother 'Henry Horse Small' (as shown in image). Suitable from: Birth Size: Height 25cm
  • By Egmont Toys New this season is the gorgeous Gus Bear. Standing on all four paws, he is a very friendly and playful bear looking for his new, forever home - can you help him? There are three bears in the collection including his family members, Gus Bear Medium and Small (as shown in images). And what goes with the three bears? Goldilocks that's who, and also available to purchase separately is a wonderful multilayered puzzle featuring the four of them (see linked products). Suitable from: Birth Size: 24cm
  • By Wilberry Meet Maisy, who is nothing short of absolutely adorable! # With her polka dot head band, fluffy gilet, floral skirt and stripy socks, she looks stunning. Maisy also comes complete with her toy kitten - the two of them are inseparable. All she needs now is a lovely home for them to live in and a best friend. Suitable from: 12 months Size: 60cm
  • By Threadbear Design New for 2023 are the gorgeous Little Peeps collectables. Jack doll is a tiny, and full of character doll, who wears gingham shorts made from the softest quality fabrics. Take this toy with you on an adventure, he is great for little hands and fits perfectly in your pocket! This dolly comes in a keepsake gift matchbox, illustrated in a retro style, making it the perfect gift for any little boy or girl. Perfect for imaginative play, this doll supports conversation practice and story telling with young children. Suitable from: 12 months Size: 12 x 5 x 4 cm
  • By Threadbear Design New for 2023 are the gorgeous Little Peeps collectables. Poppy the Strawberry is a beautiful little doll with lots of detail, and she's finished with high quality fabrics. She wears a Strawberry hat and her character is reminiscent of our Great British Strawberry fields and inspired by the countryside fairies in our childhood storybooks. Perfect for taking with you on an adventure, in your pocket and great entertainment on a long journey, this doll supports story telling and conversation practice with little ones. Poppy comes in her own matchbox gift box which is illustrated with retro colours, tuck her away neatly after play. Suitable from: 12 months Size:  13.5 x 5 x 4 cm
  • By Threadbear Design New for 2023 are the gorgeous Little Peeps collectables. Tommy Toadstool doll is a very tiny doll with lots of character. Complete with a toadstool hat, this toy is reminiscent of our great British children's literature and can be the center of all your storytelling activities. Great for taking with you on a journey, a perfect on-the-go toy designed to support important story telling activities with young children. Tommy Toadstool doll comes in his own matchbox gift box which is illustrated with retro colours, making him a great gift for any little boy or girl. Suitable from: 12 months Size: 13.5 x 5 x 4 cm
  • We absolutely love Miffy and are huge fans of this adorable bunny – well, who isn’t? So snuggle up with this cutest, cuddliest of all toys in super-soft yellow corduroy. Miffy sits independently and measures 33cm tall. She looks so sweet and her timeless look is loved by fans of all ages. One other size is available along with a matching keyring (for a Miffy on the go!). Suitable from: Birth Size: H 33cm Colour: Yellow
  • By Wilberry New ~ Sophie the Sloth is absolutely gorgeous. She would make a wonderful, companion for any child and she especially loves a cuddle (well, who doesn’t?). This little sloth is not only super soft and cuddly, but believe it or not, she is made from 100% recycled plastic bottles! So you can now do your bit for the planet and provide a child with a fun toy at the same time – it’s brilliant. Suitable from: Birth (but Wilberry recommend 12m and above) Size: Average Size of products in the ECO Cuddlies range is 22 x 15 x 20cm
  • By Wilberry New ~ George the Giraffe is absolutely adorable. He would make a wonderful, companion for any child and he especially loves a cuddle (well, who doesn’t?). This little giraffe is not only super soft and cuddly, but believe it or not, he is made from 100% recycled plastic bottles! So you can now do your bit for the planet and provide a child with a fun toy at the same time – it’s brilliant. Suitable from: Birth (but Wilberry recommend 12m and above) Size: Average Size of products in the ECO Cuddlies range is 22 x 15 x 20cm
  • By Wilberry New ~ Leo the Lion is absolutely roar-some. He would make a wonderful, companion for any child and he especially loves a cuddle (well, who doesn’t?). This little lion is not only super soft and cuddly, but believe it or not, he is made from 100% recycled plastic bottles! So you can now do your bit for the planet and provide a child with a fun toy at the same time – it’s brilliant. Suitable from: Birth (but Wilberry recommend 12m and above) Size: Average Size of products in the ECO Cuddlies range is 22 x 15 x 20cm
  • By Rainbow Designs Time for play and discovery with Peter Rabbit! Classically styled on the much-loved character from the Tales of Beatrix Potter storybooks, this beautiful fabric Peter Rabbit Unfold and Discover Activity Toy is a wonderful developmental toy to help encourage and explore the bond between baby and parent through play. This fun-packed Unfold and Discover Activity Toy features multiple textures, crinkles and activities and includes a baby-safe mirror, teether and high contrast colours for early visual stimulation, encouraging sensory play and helping to develop baby's early motor skills. Perfect for encouraging tummy time, this exquisite Peter Rabbit Activity Toy is so versatile in the way it can be used and is easy to store and transport. Suitable from: Birth Size: 1cm (d) x 73.5cm (w) x 14.5cm (h)
  • This simple counting book with a soft finger puppet of Peter Rabbit will really brings Peter to life. It's great for parents or older siblings to read and animate the finger puppet to baby, until one day, they can do this for themselves! The Peter Rabbit puppet is cleverly stitched into the book so it can't get lost, and is integral to every page! A great fun read to share with very young children. Size: 21cm (d) x 14.2cm (w) x 2cm (h)
  • We absolutely love Miffy and are huge fans of this adorable bunny – well, who isn’t? So snuggle up with this cutest, cuddliest of all toys in super-soft turquoise corduroy. Miffy sits independently and measures 23cm tall. She looks so sweet and her timeless look is loved by fans of all ages. Suitable from: Birth Size: H 23cm

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