Soft Toys

  • By Threadbear Design How many friends can you find hiding in the garden? A garden themed soft fabric activity book complete with hide away flaps, and pockets to keep a baby entertained. Illustrated in soft retro colours, and complete with a leafy tie so that it can be attached to the buggy. Presented in an illustrated open display box. Suitable from: Birth Size: 16.5 x 1 x 15cm
  • This simple counting book with a soft finger puppet of Peter Rabbit will really brings Peter to life. It's great for parents or older siblings to read and animate the finger puppet to baby, until one day, they can do this for themselves! The Peter Rabbit puppet is cleverly stitched into the book so it can't get lost, and is integral to every page! A great fun read to share with very young children. Size: 21cm (d) x 14.2cm (w) x 2cm (h)
  • By Rainbow Designs Time for play and discovery with Peter Rabbit! Classically styled on the much-loved character from the Tales of Beatrix Potter storybooks, this beautiful fabric Peter Rabbit Unfold and Discover Activity Toy is a wonderful developmental toy to help encourage and explore the bond between baby and parent through play. This fun-packed Unfold and Discover Activity Toy features multiple textures, crinkles and activities and includes a baby-safe mirror, teether and high contrast colours for early visual stimulation, encouraging sensory play and helping to develop baby's early motor skills. Perfect for encouraging tummy time, this exquisite Peter Rabbit Activity Toy is so versatile in the way it can be used and is easy to store and transport. Suitable from: Birth Size: 1cm (d) x 73.5cm (w) x 14.5cm (h)
  • By Wilberry New ~ Leo the Lion is absolutely roar-some. He would make a wonderful, companion for any child and he especially loves a cuddle (well, who doesn’t?). This little lion is not only super soft and cuddly, but believe it or not, he is made from 100% recycled plastic bottles! So you can now do your bit for the planet and provide a child with a fun toy at the same time – it’s brilliant. Suitable from: Birth (but Wilberry recommend 12m and above) Size: Average Size of products in the ECO Cuddlies range is 22 x 15 x 20cm
  • By Wilberry New ~ Sophie the Sloth is absolutely gorgeous. She would make a wonderful, companion for any child and she especially loves a cuddle (well, who doesn’t?). This little sloth is not only super soft and cuddly, but believe it or not, she is made from 100% recycled plastic bottles! So you can now do your bit for the planet and provide a child with a fun toy at the same time – it’s brilliant. Suitable from: Birth (but Wilberry recommend 12m and above) Size: Average Size of products in the ECO Cuddlies range is 22 x 15 x 20cm
  • We absolutely love Miffy and are huge fans of this adorable bunny – well, who isn’t? So snuggle up with this cutest, cuddliest of all toys in super-soft yellow corduroy. Miffy sits independently and measures 33cm tall. She looks so sweet and her timeless look is loved by fans of all ages. One other size is available along with a matching keyring (for a Miffy on the go!). Suitable from: Birth Size: H 33cm Colour: Yellow
  • By Threadbear Design New for 2023 are the gorgeous Little Peeps collectables. Poppy the Strawberry is a beautiful little doll with lots of detail, and she's finished with high quality fabrics. She wears a Strawberry hat and her character is reminiscent of our Great British Strawberry fields and inspired by the countryside fairies in our childhood storybooks. Perfect for taking with you on an adventure, in your pocket and great entertainment on a long journey, this doll supports story telling and conversation practice with little ones. Poppy comes in her own matchbox gift box which is illustrated with retro colours, tuck her away neatly after play. Suitable from: 12 months Size:  13.5 x 5 x 4 cm
  • By Wilberry Meet Maisy, who is nothing short of absolutely adorable! # With her polka dot head band, fluffy gilet, floral skirt and stripy socks, she looks stunning. Maisy also comes complete with her toy kitten - the two of them are inseparable. All she needs now is a lovely home for them to live in and a best friend. Suitable from: 12 months Size: 60cm
  • By Egmont Toys New this season is Henry Horse, who is sure to 'stirrup' lots of excitement with your little one when they see him. If your child wanted their own horse, now they can (and at a fraction of the cost of a real one!), with this super soft toy with his fluffy tail and mane. Also available to purchase separately is Henry's big brother 'Henry Horse Large' (as shown in image). Suitable from: Birth Size: Height 17cm
  • By Egmont Toys New this season is the gorgeous Gus Bear. Standing on all four paws, he is a very friendly and playful bear looking for his new, forever home – can you help him? There are three bears in the collection including his family members, Gus Bear Large and Small (as shown in images). And what goes with the three bears? Goldilocks that’s who, and also available to purchase separately is a wonderful multilayered puzzle featuring the four of them, and a wooden Goldilocks and the three bears set (see linked products). Suitable from: Birth Size: 20cm
  • By Egmont Toys New this season is the gorgeous Gus Bear. Standing on all four paws, he is a very friendly and playful bear looking for his new, forever home – can you help him? There are three bears in the collection including his family members, Gus Bear Large and Medium (as shown in images). And what goes with the three bears? Goldilocks that’s who, and also available to purchase separately is a wonderful multilayered puzzle featuring the four of them, and a wooden Goldilocks and the three bears set (see linked products). Suitable from: Birth Size: 15cm  
  • By Egmont Toys Meet Spotty, a very traditional-looking and possibly the most adorable and friendliest dalmation in the world. Such a loyal companion, he will follow you everywhere or will just be happy standing by your side. With his cute and very appealing face, soft cuddly body and his red collar, who wouldn’t want to give this little doggy a home? Woof woof! Make Spotty feel more comfortable with a wicker bed for him, and take him with you wherever you go in a wicker carrier (both sold separately). Suitable from: Birth Size: 24cm
  • By Threadbear Design Meet Marty, our beautiful rag doll! This pretty doll is made from hand picked fabrics to make her the most unique she can be, she is high quality, robust and unique. She wears a little floral dress with an attached pink knitted cardigan, all of which is removable. Also available to purchase separately are Marty’s best friends Amelie and Alma (shown in images). Suitable from: 3 years Size: 13 x 11 x 35cm
  • By Wilberry Looking sooo pretty in her little green top, netted skirt and glittery boots. All dressed up, now she just needs somewhere to go! These make a great 'reward' gift for children. As an alternative to sweets, store these away and hand out as a special treat - they will last a lot longer! Suitable from: 12 months Size: 16cm
  • Donkey Boy

    £15.75
    By Wilberry This super-soft and smart Donkey with his snazzy bow tie has a timeless look about him. I just love those dungarees and stripy top, too cute for words! It is recommended that all donkeys have a companion and toy donkeys are no different, so you can also get Donkey Girl (sold separately) to make this a very cute pair. Suitable from: Birth Size: 43cm
  • By Wilberry Hee-haw, such a lovely little donkey to have and with its own basket to live in adds to the cuteness. There are other equally adorable animals to collect in this range making them a great 'reward' gift for children. As an alternative to sweets etc, store these away and hand out as a special treat - they will last a lot longer! Suitable from: Birth Size: (Basket dimensions) H 9cm W 15cm D 10cm
  • By Wilberry Grace is one of the prettiest angels you'll meet and will immediately become any child's best friend. We all know the stars glitter brightly, and Grace is no exception - she sparkles in her gold headband, gold wings, gold strappy ballet shoes and she's even holding a glittery gold star! With her soft body and star-print ruffled skirt, she is also snuggly when it comes to cuddles or bedtime - making her the perfect night-time companion. Suitable from: 12 months Size: 42cm
  • By Wilberry Just gorgeous. This Brontosaurus reminds me of knitted toys my nan used to make, it has that retro feel and is a wonderful trip down memory lane for some of us! Because it's knitted, it's extremely soft and cuddly, making it perfect for little hands, and it is the ideal playmate or bedtime companion. Suitable from: Birth Size: 32cm
  • New to the Miffy family is this loyal and adorable dog, Snuffy. If you love Miffy as much as we do (well, who doesn’t?), then you are going to love the cheeky new little pup Snuffy. He has just the cutest face and a little perky, upright tail, and he’ll be by your side forever as your new faithful companion. Snuffy is super soft and loves a cuddle, so snuggle up with the latest addition to the Miffy family. Miffy, Elephants and bag hangers are also available in this new colour (sold separately, see images). 100% recycled filling. Suitable from: Birth Size: 21cm Colour: Blue and Red Check
  • By Wilberry This little kitty is just purr-fect for cat lovers everywhere - and for any other animal lovers besides! These make a great ‘reward’ gift for children, and there's more than 30 collect. As an alternative to sweets, store these away and hand out as a special treat – they will last a lot longer! Suitable from: 12 months Size: 15cm approx
  • New to the Miffy family, this wonderfully cheerful Lion is a little ray of sunshine! If you love Miffy as much as we do (well, who doesn’t?), then you are going to love her friend Lion. He has just the cutest face and his striking mane gives his head the appearance of the sun - who couldn't find him appealing? Lion is made in super-soft yellow corduroy and he loves a cuddle, so snuggle up with the latest addition to the Miffy family. Suitable from: Birth Size: 24cm Colour: Yellow
  • By Wilberry Just look at this magical and beautiful creature! She is gorgeous and would the perfect gift for any unicorn fan. These also make a great ‘reward’ gift for children, and there’s more than 30 collect. As an alternative to sweets, store these away and hand out as a special treat – they will last a lot longer! Suitable from: 12 months Size: 15cm approx
  • Edward Dog

    £11.95
    By Egmont Toys Meet Edward, a very cute and friendly little dachshund. Such a loyal companion, he will follow you everywhere or will just be happy standing by your side. With his cute and very appealing face, soft cuddly body and floppy ears, who wouldn’t want to give this little doggy a home? Woof woof! Make Edward feel more comfortable with a wicker bed for him, and take him with you wherever you go in a wicker carrier (both available to purchase separately). Suitable from: Birth Size: 20cm
  • By Threadbear Design Meet Baby Bella, a very pretty and super soft knitted doll that would make the perfect gift for your little one. Bella comes in soft muted pinks and whites, and she has been knitted in the softest cotton yarn and will look gorgeous in your Nursery. She's also presented in a beautiful illustrated colour box making this a lovely gift for any occasion. Also available to purchase separately are her friends Baba and Beau Knitted Dolls (shown in images), and together they make an adorable little trio. Suitable from: Birth Size (with box): 12 x 7 x 27cm
  • By Threadbear Design Meet Amelie, our pretty rag doll! A super sassy and charismatic little rag dolly with fabulous blonde hair who loves all things pink and fluffy! Made with the most gorgeous fabrics, this doll is very soft and robust, as well as beautiful to look at. Amelie wears a cross over cardigan in pink, and a netting tutu skirt with pom poms. All clothes are removable. Also available to purchase separately are Amelie’s best friends Alma and Marty (shown in images). Suitable from: 3 years Product size: 13 x 11 x 35cm
  • By Egmont Toys If you like Dinosaurs, you will certainly love Victor - he is absolutely adorable. He's a very friendly Dinosaur and will no doubt become a loyal friend for life. Also available to buy separately is a Victor large – who is exactly the same, just bigger. They make a lovely pair standing together with little Victor looking up lovingly at daddy Victor. Suitable from: all ages Size: 35cm X 9cm X 21cm
  • By Threadbear Design Liselie is a very special doll with a shaped face to create realistic and charming features. This adorable doll comes with a linen embroidered dress, a hand knitted cardigan, a knitted bonnet and some little felted boots. She's beautifully presented in an illustrated gift box to make this the perfect present for a special child, and one that is sure to become a life long friend - I wish I had a doll like this when I was little! Suitable from: 3 years Size: Height 35cm
  • By Little Bird Told Me Meet one of our new favourites, our much-loved and forever popular Kind Charles Spaniel Peanut Pup, who is sure to become a devoted companion to any child and will join them on all sorts of exciting adventures! Peanut Pup is not just a pull-along, he is also a very huggable play friend. He can be easily detached from his wheels so when he is just too tired to travel anymore, he can snuggle up for a cuddle or a sleep instead. Peanut’s coat is super-soft, he has a cute little button nose and crinkly ears for tactile stimulation. This would make the perfect gift for any young child. Also available to buy is Peanut Pup Push-Along (shown in the images). Together they make a lovely little family; they could be father and son, or big and little brother – you decide! Suitable from: 6 months Size: H 25cm W 14cm L 25cm
  • By Egmont Toys New this season is the gorgeous Gus Bear. Standing on all four paws, he is a very friendly and playful bear looking for his new, forever home - can you help him? There are three bears in the collection including his family members, Gus Bear Medium and Small (as shown in images). And what goes with the three bears? Goldilocks that's who, and also available to purchase separately is a wonderful multilayered puzzle featuring the four of them (see linked products). Suitable from: Birth Size: 24cm
  • By Egmont Toys New this season is Henry Horse, who is sure to 'stirrup' lots of excitement with your little one when they see him. If your child wanted their own horse, now they can (and at a fraction of the cost of a real one!), with this super soft toy with his fluffy tail and mane. Also available to purchase separately is Henry's little brother 'Henry Horse Small' (as shown in image). Suitable from: Birth Size: Height 25cm
  • We absolutely love Miffy and are huge fans of this adorable bunny – well, who isn’t? This tiny Miffy is said to bring luck and good fortune to its owner. It's like a small four-leaf clover, bringing happiness and joy wherever it goes. This Lucky Charm also comes in a gift box, so it makes a great little gift to give! Suitable from: Birth Size: H 10cm
  • Lola Dog

    £16.95
    By Egmont Toys Meet one of our favourites, our much loved Scottish Terrier ‘Lola’, who is sure to become a loyal companion to any child and will join them on all sorts of exciting adventures. Lola’s fur is not only super soft, but she’s clearly been to the poodle parlour as her coat is sporting a very chic clipped look. She would make the perfect gift for any young child and looks forward to many walkies with them. Also available to purchase separately is her best friend Walter a black Scottie dog, a comfortable bed and dog carrier. Suitable from: Birth Size: 21cm x 10cm x 18cm
  • Keep Miffy with you at all times with this gorgeous keyring. Either use as an attractive accessory to a bag, or attach to your keys to make them easier to find! There is a Miffy soft toy also in Beige corduroy to match if you wanted to keep one at home! Size: 10cm Colour: Beige
  • By Wilberry Have you ever seen such a cute Elephant and an even cuter Baby Elephant (apart from the real thing)? This one looks very smart in its ochre-coloured outfit and snug little pouch, I'm sure the Baby Elephant will be so cosy and safe snuggled up in this (when it's not causing mischief). And those trunks, how cute are those? Such an adorable family and one that any child could very easily fall in love with. There are four families in this collection, just take a look at the other three... Suitable from: 12 months Size: 30cm
  • By Wilberry Oink, oink, such a lovely little pig to have and with its own basket to live in, it only adds to the cuteness. There are other equally adorable animals to collect in this range, making them a great 'reward' gift for children. As an alternative to sweets, store these away and hand them out as a special treat - they will last a lot longer! Suitable from: Birth Size: (Basket dimensions) H 9cm W 15cm D 10cm
  • By Egmont Toys Every child has a traditional teddy bear and Martin is just perfect for the job. He has that typical cute and vintage bear look, and is simply gorgeous - he reminds me of my first bear. He is so soft, making him incredibly huggable, and he's ready to go on a lifetime of exciting adventures with his new owner! There are two sizes of Martin available (as shown in images), the larger Martin is available to buy separately. Martin (Small) fits perfectly in the picnic basket, so you can take him for a real teddy bears' picnic (baskets are available to buy separately). Because of all of the escapades he will go on (and the dirt he will inevitably pick up), Martin can be machine-washed at 30 degrees. Suitable from: Birth Size: 17cm

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